Sitio Sertãozinho, owned by Paulo Ribeiro Rocha, is a coffee farm inherited from his parents, who started cultivating coffee there in the 1970s. Located at an elevation of 1,300 meters above sea level, the farm benefits from an ideal climate for growing specialty coffee. Paulo is committed to sustainable practices that preserve soil health and maintain a natural habitat for diverse species in the region. The farm is home to multiple springs and protected native forests that shelter various plants and wildlife, including wolves, armadillos, tamarins, saffron finches, and hawks. Paulo's dedication to sustainability ensures the preservation of this rich biodiversity. Overall, Sitio Sertãozinho exemplifies Rocha's commitment to sustainable farming practices and his dedication to producing high-quality coffee harmoniously with the surrounding environment.
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